The design ethos of our MacBook Hardshell.
Ideas are always worth protecting.
We look to Apple as inspiration. And we maintain our design ethos to continue innovating. It’s exactly how we’ve evolved our original MacBook Hardshell since 2009. Because, first and foremost, we believe ideas are always worth protecting.
By sharing the same values as Apple design and taking inspiration from the MacBook platform itself, we aim to provide robust protection. We keep true to the clean minimalism and attention to details. Always.
"Ideas are always worth protecting."
"Innovate by looking beyond what is expected."
Form follows form. Since the beginning, we’ve allowed the form of MacBook determine our design output and the final hardshell form we create. It’s absolutely crucial to us that the exact device we are protecting guides our design process—every angle, contour and port. We intend to accentuate the Apple platform first by complementing their design ethos. We eliminate the superfluous and dismiss embellishment, leaving the essential and ensuring every element performs at the highest level.
"We eliminate the superfluous and dismiss embellishment, leaving the essential and ensuring every element performs at the highest level."
Technology is persistently evolving at a rapid pace, and we are forever inspired by Apple. At the same time, we continue to search for ways to innovate by looking beyond what is expected. That can lead us to fields not at all related to tech. Inspiration can come from the most random fields of study and everyday moments. As designers, we foster an open mindset, stay curious, and continually connect the dots that lead to design/innovation solutions. Ideas created yesterday have the ability to continue to shape society 300 years after tomorrow.